Profile management + Map Ads (Google) · Profiles on both
+200membership inquiries / mo
+34%
profile views
12/12
sites managed
Performance & Reporting
Real Work. Measurable Results.
We measure what matters: visibility, calls, directions, website leads, bookings, and advertising performance. Clear reporting tied to real customer actions.
Proven Maps Performance
Local Visibility That Drives Action.
Better Maps performance means more than impressions. We look at the actions customers take after finding your business, including calls, directions, website visits, and available booking activity. About Maps management
Multi-location portfolios and single locations
The same playbook at one location or a hundred: standardized profiles, one dashboard, one invoice.
Each card is a separate client; results are not combined.
Profile management + Map Ads (Google) · Profiles on both
+64new-patient calls / mo
+41%
profile calls
8 wks
to full profile completion
Profile management · Google + Apple
2.4×map-driven calls
+57%
direction requests
+31%
new reviews
Profile management · Google + Apple
+130%driving direction requests
+22%
monthly parking requests
-18%
customer service phone calls
Profile management · Google + Apple
+48%map-driven patient calls
+36%
direction requests
80+
sites standardized
Profile management · Google + Apple
2.1×direction requests
+68%
"car wash near me" impressions
+22%
profile views
How We Measure Results
Results compare performance before and after launch using available Google, Apple, and client tracking data. Figures represent individual, anonymized client outcomes, not averages or projections. Results vary by business and market.
What a managed place card looks like
AI Advertising Performance
Know Where Your Advertising Dollars Go.
We track available AI ad performance data to improve creative, manage budgets, and measure results.
Impressions & Visibility
Track how often ads appear using available platform reporting.
Clicks & Engagement
Measure ad interactions and traffic from supported placements.
Advertising Costs
Monitor spending, cost per click, and budget pacing.
Conversions & Leads
Track website actions and leads when conversion tracking is supported.
- Impressions
- 18,400
- Clicks
- 1,240
- Cost Per Click
- $0.86
- Conversions
- 96
We use available performance data to guide campaign decisions, adjust spending, and identify opportunities for improvement. Explore AI Ads
Website Performance
A Website Should Do More Than Look Good.
A professional website should do more than look good. We track the actions that show whether your site is turning visitors into real opportunities.
Visitor Engagement
See how people find your site and which pages keep their attention.
Calls & Inquiries
Track click-to-call actions and contact form submissions.
Bookings & Leads
Measure appointment requests, quote requests, and other key actions.
Conversion Performance
Understand how effectively your site turns visits into opportunities.
Website Performance
Demonstration data
Website Visits
4,820
Phone Clicks
312
Form Submissions
146
Booking Requests
89
Conversion Rate
11.3%
Website Visits trend
Traffic Sources
- Maps profiles38%
- Organic search29%
- Direct18%
- Social & referral15%
Conversions by source
241Maps
168Search
92Direct
46Other
Traffic alone doesn't tell the whole story. We focus on the actions that show whether your website is helping your business grow. Explore Websites
Measurement That Matters
Different Services. One Focus: Customer Action.
Each service has different performance indicators. We focus on meaningful actions rather than combining unrelated metrics into a single number.
Maps
What we measure
- Profile views and visibility
- Direction requests
- Phone calls, where reported
- Website clicks
- Location-level performance trends
Outcome: Understand how people discover and engage with your locations.
Explore Maps
Websites
What we measure
- Website visits and traffic sources
- Click-to-call activity
- Contact form submissions
- Booking or quote requests
- Conversion rates
Outcome: Understand how effectively your website turns visitors into opportunities.
Explore Websites
AI Ads
What we measure
- Impressions, where available
- Clicks and engagement
- Advertising spend
- Cost per click
- Available conversions and leads
Outcome: Understand how paid AI advertising performs against your business goals.
Explore AI AdsWe report each channel on its own terms, making it easier to understand what's working and where to focus next.
Clear, Practical Reporting
See What You're Paying For.
Our reporting is designed to help you understand the work completed, the results measured, and where opportunities exist to improve performance.
Sample Maps Performance Report
View Sample ReportReporting is tailored to the services you use. Available metrics vary by platform, service, and tracking configuration.
Common Questions, by Topic
Tap any topic to expand the answer.
Find Out Where Your Business Stands.
Let's review your current Maps presence, website performance, and advertising opportunities to identify where PinPointMAPS can help.