Insights & Perspectives
Insights That Help You Get Found and Chosen.
Practical advice on Google and Apple Maps, websites, AI advertising, and measuring what actually brings customers to your business.
Oct 8, 2026
Why You Should Stop Googling Your Own Business
Searching for your own business on Google can be misleading. Learn why calls, directions, website visits, and sales matter more than rankings.
Sep 7, 2026
Apple Business Connect at Scale: What Changes When You've Got More Than One Location
Apple Maps is the default map on every iPhone. Apple Business Connect is the only place you control what it says about your locations.
Sep 3, 2026
Why Your Ranking Report Is Lying to You (And What to Track Instead)
Every month, thousands of local businesses open a PDF that shows a grid of green, yellow, and red pins.
Aug 9, 2026
Why I Started PinPointMAPS
Ask yourself one question: when was the last time you saw brownbook.net, botw.org, or citysearch.com in your search results?
Aug 7, 2026
That "Free Local Report" Is a Sales Tool, Not an Audit
Most free local listing and web presence graders are built to make your business look broken. Here is how to spot a rigged report and what to measure instead.
Aug 6, 2026
The Maps Metrics Glossary: Every Google and Apple Reporting Term, Translated
Your Google report says "directions." Your Apple report says "Action taps." Your ad platform says "impressions." Three different words, three different counting rules, and one very confused monthly meeting.
Jul 16, 2026
Local Listing Management Is Dead. Stop Paying Rent On A Corpse.
Traditional listing-management subscriptions often sell maintenance without measurable outcomes. Here is what local businesses should demand instead.
Jul 10, 2026
The Map Is Your New Front Door. Who's Managing It?
Customers increasingly choose local businesses from Google and Apple Maps before visiting a website. Here is what active profile management changes.
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