ChatGPT Business Hub Is Live. PinPointMAPS Brings the Data Into Your Performance Report

When ChatGPT mentions your business, does anyone click through to your website? And what were people asking about when your site came up?

OpenAI’s new ChatGPT Business Hub starts to answer those questions. Launched in beta on November 10, it gives eligible businesses a profile they can claim and a way to see how customers discover them in ChatGPT. Think of it as part Google Business Profile, part Search Console for AI discovery. OpenAI’s announcement

PinPointMAPS now includes ChatGPT Business Hub support with every Map Management plan. We help eligible businesses claim their profile and pull all available Business Hub data into their PinPointMAPS performance reports. You can see how customers find you in ChatGPT alongside how they find you on Google and Apple Maps.

What you’ll see in your PinPointMAPS performance report

• Mentions show how often your business comes up in ChatGPT.
• Website clicks show how often people click through to your site.
• Discovery topics show the recurring themes in conversations where ChatGPT cites your website.

Discovery topics are what I’d look at first. Say you run a parking garage and ChatGPT keeps citing your site when people ask about overnight parking. Can those visitors find your overnight rate, entry and exit hours, and reservation link in a few seconds? If those details are buried, you have a specific page to improve and a clear reason to improve it.

OpenAI makes these insights available in aggregate once there’s enough activity to meet its privacy thresholds.

Customers can also chat with eligible businesses

OpenAI is rolling out Business Agents for eligible U.S. ecommerce and online service businesses. When a business publishes an agent, customers can start a conversation from its ChatGPT profile. They can compare products, ask how a return works, or get help deciding what fits their needs. The agent answers using information the business provides. Coverage from The Next Web

Get your ChatGPT profile and reporting with PinPointMAPS

If you’re already a PinPointMAPS client, get in touch about your ChatGPT business profile. If you’re new to PinPointMAPS, explore our Map Management plans.