Google profile views
Maps + Search, mobile + desktop
Sample dashboard · fictional data
Demand is growing where intent matters most.
GGoogle · 12 listings
Apple · 12 listings
Portfolio pulse
Visibility and action trends
Platforms stay on their own scales so the smaller series remains readable.
Apple place card views
Verified Apple Business listings
Actions by month
Each metric has its own scale, value, and three-month trend
Report month
Comparison month
Google actions
Google Business Profile
Apple actions
Apple Business Connect
Platform performance
Two platforms, two distinct demand signals
Each side uses the measures supplied by that platform—without forcing a false like-for-like conversion rate.
Google Business Profile
Apple Maps
Location performance
See which listings are carrying the portfolio
Google metrics
Google Business Profile
All Google measures are shown. Select one to rerank its locations.
Apple metrics
Apple Maps
All Apple measures are shown. Select one to rerank its locations.
Google watchlist
Momentum and conversion
Apple watchlist
Momentum and conversion
Google listing records Hide top 5
Select any metric heading to sort. Select it again to reverse the order.
Apple listing records Hide top 5
Select any metric heading to sort. Select it again to reverse the order.
Paid media
Map discovery meets AI-assisted demand
One view for media cost, delivery, engagement, and attributed action across four distinct ad environments.
Efficiency view
Cost and attributed action
Monthly import
What each platform can supply
Google Maps
Impressions, spend, calls, directions, website visits, and eligible store visits.
Apple Maps
Impressions, taps, actions, spend, and location-level insight exports.
ChatGPT Ads
Impressions, clicks, spend, CTR, CPC, CPM, and attributed conversions.
Gemini / AI Max
Core campaign results plus AI Max search-term, asset, match, and landing-page reporting.
Ads by location
See where paid demand is being delivered
Map ads
Google + Apple location performance
AI ads
ChatGPT + Gemini location performance
Metric availability and reporting notesWhy the four platforms should not be treated as identical inventory
Use the Google Ads store report for local reach and store-specific actions. Location-level conversion credit can span nearby stores.
Google Ads reporting guideApple reports impressions, taps, attributed place-card actions, and spend. Actions can include directions, calls, website, photos, sharing, and app taps.
Apple metric definitionsOpenAI reporting supports delivery and cost metrics alongside attributed conversion totals, with sales and ROAS available when conversion value is configured.
OpenAI Ads reportingUse Google Ads campaign metrics and AI Max contribution reports. A separate Gemini-app placement breakout should only be shown when the account export explicitly provides it.
Google AI Max reportingMethod & context
What the numbers do—and do not—say
Different visibility measures
Google profile views and Apple place card views are shown together only as reported visibility events. They are not identical measurements or unique people.
Matched demonstration coverage
This sample uses the same 12 fictional locations on both platforms so visitors can explore location comparisons without exposing customer records.
Illustrative values only
Every location, identifier, address, organic metric, and paid-media result in this report is synthetic and provided only to demonstrate the reporting experience.
No customer data
This public sample is independent from all customer workbooks and dashboards. It does not read from or link to a live customer data source.