Portfolio performance
Platform split
Google impressions vs Apple place card views
Action mix
Directions · website · calls, Google vs Apple
Monthly trend
Apple Maps · month over month
How each platform performs
Each platform describes performance in its own terms — Google by surface and device, Apple by search intent and a step-by-step journey. The columns are parallel in purpose, not directly comparable figure for figure.
Google impression source
Maps vs Search, each split by device
Google device mix
Mobile vs desktop · Apple's export has no device split
Google actions by month
Directions · website clicks · calls
Apple search intent
Apple Maps search taps · brand vs category vs other
Apple search intent by month
Apple Maps search taps · brand vs category over time
Apple journey — views to action
Location performance
Each panel ranks its own platform's listings by its own metric, so the two orders are independent — a row on the left is not the same listing as the row beside it, and the two action rates count different denominators, so they are not comparable to each other.
Impressions
Place card views
Volume vs action rate
All locations
Metric definitions
Select any metric for a plain-language definition and its source